New Amsterdam Vodka
Social / Web / TV
Beverage
Commercial
Project Description
A bold, cinematic commercial directed by Rob Langevin (https://www.linkedin.com/in/roblangevin
) and shot by Gabriel Jung (https://www.gabrieljung.com
), crafted to elevate New Amsterdam Vodka’s premium brand identity through striking visuals and performance-driven storytelling. Filmed in Chicago, the campaign blends stylized product moments with grounded lifestyle energy, creating a clean, modern advertising tone.
Captured on the ARRI Alexa 35 with ARRI Signature Primes, the cinematography emphasizes high dynamic range, refined color science, and crisp highlight roll-off—key elements often sought in high-end commercial production. Camera movement by Max Miller (https://www.split-image.com
) and precise lighting by gaffer Joel Flory shape a polished, high-contrast look, while controlled DMX lighting workflows enhance consistency across setups. The result is a premium, cinematic aesthetic optimized for broadcast, social, and digital campaigns.
Credits
DIRECTING
Rob Langevin — Director
(https://www.linkedin.com/in/roblangevin
)
PRODUCTION
Tara Botwinick — Producer
(https://www.linkedin.com/in/tara-botwinick
)
CINEMATOGRAPHY
Gabriel Jung — Cinematographer
(https://www.gabrieljung.com
)
CAMERA DEPARTMENT
Max Miller — Camera Operator
(https://www.split-image.com
)
Doug Birch — 1st Assistant Camera
Jeremiah Bulkowski — 2nd Assistant Camera
GRIP & ELECTRIC
Joel Flory — Gaffer
Garrett Garcia — Key Grip
Sean Carberry — Grip
Chris Richards — Swing
Justin Martinez — DMX Operator
SOUND
Kris Frazen — Production Sound Mixer
ART DEPARTMENT
Max Miller — Art Department
CLIENT / AGENCY
Caroline Steller — Barstool Sales
(https://www.linkedin.com/in/caroline-steller
)
Yonathan Bendesky — Client (Proximo Spirits)
(https://www.linkedin.com/in/yonathanbendesky
)
