Commonheart
Social / Web
Pharmaceutical
Commercial
Project Description
This healthcare advertising campaign for Commonheart Home Health & Hospice portrays small, everyday moments between patients, family members, and caregivers to highlight the comfort and dignity of receiving care at home.
The project was photographed in Chicago using the ARRI Alexa 35 paired with Cooke Panchro Classic/i Prime lenses, giving the images a soft, natural texture suited to the story’s intimate tone. A Steadicam approach allowed the camera to move fluidly through the home, helping the scenes feel observational and continuous, as if the viewer were quietly witnessing real life unfold. Much of the lighting was designed from large sources placed outside the windows, creating a natural daylight look that reinforced the authenticity of the environment and supported the campaign’s focus on warmth, familiarity, and everyday human connection.
Credits
Production Companies — Cinema Libertad, LLC (https://cinemalibertad.com
) • Paradise Love (https://paradise.love
)
Agency — Planet Propaganda (https://planetpropaganda.com
)
Client — Commonheart Health (https://commonheart.us
)
Director — Zapata (https://paradise.love
)
Executive Producer — Tracy Tran-Thomas
Line Producer — Greg Lilly
Director of Photography — Gabriel Chizzotti Jung (https://gabrieljung.com
)
1st Assistant Camera — Douglas Birch
Steadicam Operator — Taras Nebesnyy
Unit Photographer — Nolis Anderson (https://nolisphoto.com
)
Gaffer — Chris O’Malley
Key Grip — Joel Flory
Swing — Matt Bordman
Art Director — Sam George (https://lunamojo.com
)
Props — Jim Lichon
Wardrobe Stylist — Taylor Darcy (https://taylorannartistry.com
)
Hair & Makeup — Alba Irahola
Production Assistants — Joe Burks • Victor Hugo
Set Teacher — Evelyn Lu
Cast — Robert Bennett (Male Patient) • Josie Rossi (Granddaughter) • Julie Mitre (Female Patient) • Tony Lee Gratz (Son) • Lilian Frost (Commonheart Nurse) • Missy Bille (Commonheart Nurse)
Client Team — Commonheart Health — Faith Dey (Marketing) • Rhaea Lehman (Digital Media Specialist)
Agency Team — Planet Propaganda — Andrea Slotten (Producer) • Corrisa Terrien (Account) • Esteban Ezquierdo (Creative) • Joe Kuhns (Creative)
Vendors — Silver Salt (Camera — https://silversalt.camera
) • Keslow Camera (Supplemental Camera — https://keslowcamera.com
) • Northern Fork Catering (https://northernforkcatering.com
) • Chris O’Malley G&E • Beyers Insurance (https://beyersinsurance.com
) • Chicagoland Trucks • Miyus Production Supplies
